Steinegg Cabinets Video Case Study

Narrative Business Branding Video

Project Overview:

Steinegg Cabinets located in Nelson, BC engaged us to develop impactful video content to raise brand awareness and showcase their unique services including in cabinet making. Our goal was to create versatile videos that Steinegg Cabinets could use across various platforms.

Project Goals:

  • Increase brand visibility.
  • Highlight the unique aspects of Steinegg Cabinets.
  • Provide content for tradeshows, social media, and client presentations.


  • Limited availability for us for capture content during a busy tradeshow.

Solution: Our team meticulously planned the shoot, ensuring efficient use of the limited available time.

  • Long-distance travel to Nelson, BC.

Solution: We coordinated travel logistics well in advance to minimize disruptions and ensure all necessary equipment was transported safely.

  • Wanting to expand client reach


The videos effectively showcased Steinegg Cabinets’ strengths, resulting in an increase in online engagement and positive feedback from clients. The content was especially well-received on social media, with the 60-second video generating over 1,000 views.

30-Second Commercial

 A brief, impactful video designed for social media, showcasing the essence of Steinegg Cabinets’ craftsmanship.

Play Video

60-Second Video

A detailed video featuring client testimonials and product highlights, ideal for both online platforms and in-person presentations.

Play Video

3-Minute Feature:

An in-depth video with extensive interviews and product showcases, providing a thorough narrative about the company’s heritage, Swiss precision, and commitment to quality.

Play Video

The Approach

Mario Rusch, owner of Steinegg Cabinets, sought marketing materials for an upcoming tradeshow. We proposed creating three key videos:

  • 30-Second Commercial: A concise introduction highlighting Steinegg Cabinets.
  • 60-Second Video: A detailed video featuring client testimonials and product highlights.
  • 3-Minute Feature: An in-depth video with team interviews and product showcases.

Our team planned the shoot meticulously, ensuring all necessary footage was captured within the tight timeframe. We traveled with all our gear, backed up footage daily, and stayed organized throughout the project.

Brandon and his team did an amazing job for my company's brand story! It was a seamless experience and the result reflects their professionalism combined with the artform as the video medium is. They even helped me organize at a very busy time and helped me out beyond what I hoped for. I can't thank Brandon enough and hope to get to work with him again in the future.
- Mario Rusch, Steinegg Cabinets

How can videos like this help you

How a Project Like This Can Help You: A professionally produced branding video can:

  • Enhance Brand Visibility: Reach a wider audience and establish a strong online presence.
  • Engage Clients: High-quality videos captivate viewers and communicate your brand’s story effectively.
  • Support Marketing Efforts: Versatile content can be used across various platforms, including social media, websites, and email marketing.
  • Showcase Expertise: Highlight your unique services and craftsmanship, differentiating you from competitors.
  • Drive Sales: Compelling visuals can influence potential clients’ purchasing decisions and foster trust.

How We Can Help with Other Video Projects: Dream It Creations specializes in various video production services, including:

  • Corporate Video Production: Professional videos that communicate your business message clearly.
  • Business Branding Videos: Showcase your brand’s unique story and values.
  • Event Coverage: Capture the essence of your events with dynamic video content for you event videos.
  • Product Demonstrations: Highlight the features and benefits of your products.
  • Client Testimonials: Build credibility with authentic client feedback.

Let us help you create impactful testimonial videos that align with your business goals and resonate with your audience.

Why Choose Us

A short paragraph describing what your service offers and how it helps clients. This is your chance to convince the visitor that your business is the right choice for them. 

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