A three-day shoot built around a “picture perfect” family’s day at the mall — cut into a 1.5-minute feature commercial plus three shorter versions for social and in-mall use.
— Project Overview
Willowbrook Shopping Centre in Langley, BC partnered with Dream It Creations to develop a commercial video campaign showcasing the mall’s amenities, retail experiences, and vibrant atmosphere. The campaign was designed to reach audiences both in person and online, with deliverables including a 90-second feature commercial, a 30-second version, and two 15-second cuts. Filmed over three days, the videos follow a “picture perfect” family enjoying their day shopping, dining, and playing at Willowbrook.
— Project Goals
Challenges
Filming during a busy May long weekend created logistical hurdles, especially in high-traffic areas. Coordinating with multiple store owners and working around live customers required flexibility and adaptability on set. Despite the challenges, the shoot ran smoothly thanks to our pre-production planning and ongoing communication with Willowbrook staff and partners.
Results
The final deliverables included a 1.5-minute feature commercial, a 30-second social media-ready ad, and two 15-second micro-commercials. These assets were successfully deployed across Willowbrook’s digital and in-person platforms, offering engaging branded content that visually celebrates the mall’s unique experience.
— The Deliverables
— Project Gallery
— The Approach
We developed a narrative-driven concept centered around a family’s day at the mall to make the campaign feel relatable and aspirational. Our team coordinated filming across multiple days, working closely with shop owners and mall staff to schedule and capture footage during operational hours. Actors were cast to represent a welcoming and diverse family unit, helping the visuals connect with a wide audience.
“Absolutely incredible experience working with you guys!”
— What This Means For You
How This Can Help You
How We Can Help With Similar Projects
Dream It Creations specializes in various video production services, including:
Let us help you create stunning commercials or business videos that align with your business goals and resonate with your audience.
— Why Dream It Creations
Clients should choose Dream It Creations because we provide a personalized, high-quality service that goes beyond just producing content. We’re dedicated to understanding each client’s unique needs and goals, ensuring that every project reflects their brand’s personality and values. Our comprehensive approach, which includes video production, photography, web design, and ongoing support, ensures that your brand not only stands out but continues to grow and evolve. We also pride ourselves on transparency, technical excellence, and a strong commitment to customer satisfaction.
