Documenting MJY Fabrication’s redesign and refurbishment of Playland’s iconic wooden roller coaster — craftsmanship, legacy, and a business on the move, told as one story.
— Project Overview
Michael Young of MJY Fabrication approached Dream It Creations with a vision to document their exceptional work on the iconic wooden roller coaster at Playland at the PNE in Vancouver, BC. MJY was tasked with redesigning and refurbishing the cars of this historic attraction, and they wanted narrative videos that would capture both the craftsmanship involved in the project and the significance of this cultural landmark.
— Project Goals
Challenges
One of the primary challenges was timing. With MJY relocating to a larger space during the project, we had to adjust our filming schedule to accommodate both the old and new locations. This meant delaying some shoot days to make sure we could capture the story in both environments, showing MJY’s evolution alongside the roller coaster project. Managing these delays and coordinating across locations took flexibility and adaptability from our team.
Results
The project culminated in three narrative branding videos, plus a teaser trailer, each capturing a unique aspect of MJY Fabrication’s involvement with the roller coaster at the PNE. These videos showcased MJY’s craftsmanship and celebrated the roller coaster’s legacy at Playland — generating excitement and anticipation for the relaunch, aligned with MJY’s brand values and craftsmanship.
— The Deliverables
— Project Gallery
— The Approach
Our approach focused on capturing the narrative around the PNE wooden roller coaster as well as the skillful craftsmanship MJY brought to this ambitious project. That meant:
Comprehensive Documentation — We filmed the entire process, capturing the intricate details of MJY’s craftsmanship and the roller coaster’s transformation journey.
Incorporating the Move — MJY was in the midst of moving to a larger workspace, which we decided to include as a narrative element. The change in location highlighted MJY’s growth and adaptability, adding depth to the story.
To keep engagement high, we used cinematic shots and dynamic editing that would resonate with audiences — showcasing not just the finished product, but the dedication and journey that led MJY to this achievement.
— What This Means For You
How This Can Help You
How We Can Help With Similar Projects
— Why Dream It Creations
Clients should choose Dream It Creations because we provide a personalized, high-quality service that goes beyond just producing content. We’re dedicated to understanding each client’s unique needs and goals, ensuring that every project reflects their brand’s personality and values. Our comprehensive approach, which includes video production, photography, web design, and ongoing support, ensures that your brand not only stands out but continues to grow and evolve. We also pride ourselves on transparency, technical excellence, and a strong commitment to customer satisfaction.
